As the influence of social media marketing continues to grow, so do careers in this field. However, despite the undeniable boom in social media jobs, the relative newness of the profession combined with the wide variety of job titles can make it difficult to know which position might be right for you.
In this article, we provide guidance for those looking to pursue a career in this fast-paced and influential industry, outline what to expect from a role in this space, and help you find a role that fits your desired career path. to complete
In the end, you'll be equipped with the knowledge you need to play a role in social media marketing that not only suits your skill set, but can also offer real longevity, career growth, challenges, and opportunities. This is what we will cover:
- What does a career in social media mean?
- What are some of the most common jobs in social media?
- What skills and experience are needed to apply for social media jobs?
- Where is the best place to look for jobs in social media?
- How to start your career in social networks
- Main takeaways and further reading
Let us begin!
The value of social networks
The advent of social networking sites like Facebook, LinkedIn, and MySpace in the early 2000s sparked tremendous social change. However, it took a few years for companies to realize the positive impact a constant presence on social media had on their brands.
Hoy,More than 90% of companies use these websites, mainly forBranding, lead generation, customer retention, researchmiElectronic commerce.
For most businesses, brands, and organizations in today's climate, running aSocial-Media-Marketing-Estrategiait is a critical element to your success. Because companies in all industries need to be able to connect with their target audience and build strong communities if they want to stay in business.
A successful presence on social networks:
- Increase brand awareness
- sales increase
- It increases the reputation of a company in its specific industry.
- Improves customer service
- It provides a channel for sharing success stories.
When managed efficiently, a strong social media presence ultimately increases a company's overall rating. That's why for anyone who works in social media, the job comes with a lot of responsibility and rewards.
Working on social networks
The requirements and responsibilities of social media jobs can vary widely, and you may notice some ambiguity in job titles and descriptions as you begin your own research in the field.
However, there are certain key roles that tend to always fall under the umbrella of social media marketing, regardless of the industry, size of the company, or the seniority of the position advertised.
Typical tasks related to social media jobs are:
- Content creation, e.g. text, video and image posts for social media
- Promote products, services and content on social media
- Interaction with customers
- Development of strategies and campaigns.
- Manage a budget for advertising contributions and pay-per-click (PPC) advertising.
- Performance analysis of publications and campaigns.
- Ensure a consistent brand across all departments
Don't worry if some of these tasks seem overwhelming right now! As with any new career, success in social media requires learning and dedication. Read on to find out how to master these skills and find a job you love in this field.
2. What are some of the most common social media jobs?
As mentioned above, the titles and descriptions in this area vary slightly from company to company. We've rounded up some of the most common social media roles you're likely to find on a typical job board, along with a brief description of what you can expect in each role.
Social media administrator
AndSocial media administrator, you are responsible for curating a brand's online presence through its social media channels. The specific sites you work with will depend on your business and audience, but they will almost certainly include Facebook, Instagram, LinkedIn, and Twitter, while sites like YouTube, Reddit, Quora, Pinterest, Snapchat, and TikTok could also play a role. As a social media manager, your role will include monitoring, moderating, and responding to user comments, initiating and managing social media partnerships with other brands, and creating and/or posting text, video, and image sharing. There are a number of tools you can use to manage and schedule your social media content:Hootsuitemishock absorberare good to start!
Your past experience, along with your tenure on the marketing team, will determine whether you lead or play a significant role in the strategy and execution of digital marketing campaigns. When a campaign ends, it's up to you to collect and analyze the data results from those campaigns and draw conclusions, establish or improve best practices, and present your findings to the team before the next campaign.
What does this job title sound like? See how much you can earn with usSocial Media Manager Salary Guide.
Many businesses are beginning to realize that a strong social media presence is not enough to capture and retain the attention of their target audience. So while the social media manager is primarily concerned with maintaining that online presence, the community manager's role is to build customer loyalty and build communities.
Although there is significant overlap and collaboration between the social media manager and the community manager, the two roles have very different goals. While most social media managers focus on content, community managers drive audience engagement and build strong relationships both on social media and offline as appropriate.
social media strategy
Another role you will often come across when considering social media jobs is social media strategist. As we have seen, the social media manager usually handles the day-to-day running of various social media platforms. The social media strategist, on the other hand, has a broader vision; Plan, develop and implement an organization's overall social media strategy to support and enhance a brand's online presence. This may include creating targeted ad campaigns and customer retention strategies using social media, defining social media KPIs, collecting customer data, and measuring and reporting on the success of each campaign. on social networks. A good social media strategist is an expert in tools likehubspot,BuzzSumomiAnalytical Google.
When you apply for your first social media marketing job, you'll need to demonstrate a wide range of skills. But even if you're new to the field, you'll notice plenty of transferable skills on this list that you may have used elsewhere.
Analytical skills should come naturally to a social media marketer. Whether you're collecting and measuring data, comparing the success rate of different campaigns, or studying user behavior, the ability to analyze the results and learn from your insights ensures that your brand's presence on social media continues to grow and grow. attracting more specific users.
efficiency and flexibility
Achieving maximum productivity by juggling multiple tasks is a key attribute in this field. You are expected to quickly transition between different jobs, respond quickly to customer requests, and serve multiple channels at the same time. In this role, it is important to keep a cool head in times of crisis.
What goes viral, how competitors use their social media, and how users behave will underscore your own social media strategy and planning. If you're curious about what makes people tick, then a social media role is a great way to take that interest and turn it into a career.
You will be at the forefront of communication with users, influencers and other brands, so good communication skills are essential. Crucially, it will also help define your brand's voice and tone on social media, so researching and understanding the right approach for your specific users will be an integral part of your role.
People who work in social media tend to have a creative streak. This is because finding unique and inspiring campaign ideas that truly capture the imagination of your audience requires out-of-the-box thinking. You can have fun playing around with different ideas before testing which ones work best to meet your business goals.
Time management and prioritization
Good time management is a blessing in this environment. If you can manage your time efficiently as you switch between scheduling posts, meetings, and deadlines, the battle is half won. A good understanding of priorities will make this easier as you will know what is left at the end of the day and what needs to happen THIS MINUTE.
4. Where is the best place to look for jobs in social media?
As the demand for experienced workers with these special skills continues to grow, you'll find social media jobs popping up everywhere. We've put together a list of reputable jobs so you can start your search and get an idea of what the current job market is like.
One of the best places to start looking for a job on social media is with companies you already like and admire. If you already follow a company on social media and like what they do, check out their website and see what jobs they're posting. If they're not trying to fill a social media marketing role, send a potential email anyway. If you strike up a conversation with someone on the team and show genuine interest, you'll obviously become your number one choice when looking to hire your next social media marketing star.
LinkedInhas exploded in recent years when it comes to finding a new job or starting a new career. There's a simple search feature to find new jobs, while notifications send new job postings straight to your inbox. The site is also a great way to meet other professionals in your field, while a well-written profile greatly increases your chances of being discovered by companies looking to hire you based on your skills and experience.
Using a job board to find a new job may be a more traditional approach, but these sites are still very reliable sources of new job postings. From established sites likeMonster,stone stepmiAs a matter of fact, for more specific launch sites likeJobs for startups in BerlinmiStartup jobs in the UK, you will find that these websites offer a variety of social media jobs for you to choose from. Other websites that can help you with your search are e.g.glass door, which is great for gaining insight into past employee experiences andAngelListthat supports the largest startup community in the world.
5. How to start your career in social networks
Before you start looking for jobs on social media, here are some steps you can take to learn more about the field.
The best way to start your social media career is to do your research. One way to do this is to find a marketing campaign you like and examine how it was put together.
- What is the voice and tone of the text?
- What graphics did you choose?
- How often do they post and at what times of the day?
- Who do you think is your target audience?
- What is your ultimate goal?
- What could they have done better?
Looking at the campaign from a marketing point of view and not just the user side gives you an idea of how the team works and what you might be doing in a similar position.
Take a digital marketing course
ACurso Marketing DigitalIt will teach you how to strategically plan, collect, and analyze data, as well as the daily tasks of a social media manager. You'll receive expert guidance on how to measure your success, learn how to best use social media to achieve your company's long-term goals, and have the opportunity to ask questions directly of those who stand out in the space. A digital marketing course will also look great on your resume or LinkedIn profile when you apply for a job!
you can try5 days of free short courseto see if digital marketing is for you.
Build your own social media presence
Demonstrating your social media savvy on your own social media channels is a surefire way to make a good impression on future employers. It is also a great opportunity to practice. Try some of the techniques you've researched, or use the tools mentioned above (many offer free trial periods) on your own social networking sites to get hands-on experience before you start doing this for someone else.
6. What's next?
We hope our social media jobs guide has piqued your interest in learning more about starting a career in this influential field. If you decide to take a digital marketing course, do some advertisingyour personal brandon social media or try some of the latestSocial Media Marketing ToolsIt is an area that will continue to grow and offers fantastic opportunities for those with sufficient diving experience.
You want to know more?Try our free 5-day course, or take a look at:
- What is the average salary of a social media specialist?
- What does a social media specialist do?
- A guide to the most common interview questions for social media managers (and how to answer them)